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Journal of Business Communication, Vol. 10, No. 1, 19-25 (1972)
DOI: 10.1177/002194367201000102
© 1972 Association for Business Communication

Communication Effectiveness

Method and Situation

Dale A. Level, JR

University of Arkansas

This study asked seventy-two first-line supervisors which communication mode (written only, oral only, oral followed by written, written followed by oral) was most effective and which was least effective in ten common situations. The implication of the results is that a combination method might be appropriate for any of the ten situations.


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R. M. Davis
A Research Proposal
Journal of Business Communication, October 1, 1974; 12(1): 45 - 52.
[Abstract] [PDF]