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Journal of Business Communication, Vol. 10, No. 1, 27-37 (1972)
DOI: 10.1177/002194367201000103
© 1972 Association for Business Communication

Differences Between Managers and Subordinates in Their Perception of Opinion Leaders

Brent D. Peterson

Brigham Young University

This study identifies opinion leaders in the areas of Task, Organizational Scuttle- butt, and Personal Guidance, and determines how managers in the organization rated or perceived these opinion leaders as compared to how subordinates in the organization perceived them.


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