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DOI: 10.1177/002194367301000201 © 1973 Association for Business Communication The Effects of Persuasive Communication On Attitudes of Smokers and Non-Smokers of CigarettesIllinois State University An experiment to determine the relationship between levels of cigarette smoking, persuasive communication, and attitude change showed outcomes quite different from those predicted by theories of cognitive dissonance: attitude change was significantly affected by the magnitude of persuasive communication, but con sumption of cigarettes did not appreciably affect attitude change.
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