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Journal of Business Communication, Vol. 11, No. 1, 38-42 (1973)
DOI: 10.1177/002194367301100105
© 1973 Association for Business Communication

An Analysis of Monetary Incentives in Mail Questionnaire Studies

Donald P. Robin

Mississippi State University

Henry W. Nash

Mississippi State University

S. Roland Jones

Mississippi State University

Getting mail questionnaires returned has long been a problem. This study indi cates that money is still good bait and cheaper than remailings. The results suggest that monetary incentive is likely to increase questionnaire return rate.


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R. M. Davis
A Research Proposal
Journal of Business Communication, October 1, 1974; 12(1): 45 - 52.
[Abstract] [PDF]