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Journal of Business Communication, Vol. 11, No. 2, 32-41 (1974)
DOI: 10.1177/002194367401100204
© 1974 Association for Business Communication

A Readability Comparison Between Industrial and Consumer Advertising Copy

Sam J. Bruno

West Texas State University

A comparison of readability levels in advertisements designed for industrial and household consumers revealed that industrial ads were fairly difficult to read and were intended for an audience with some high school training. Consumer ads on the other hand were intended for readers with seventh and eighth grade ability.


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