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Journal of Business Communication, Vol. 11, No. 3, 21-27 (1974)
DOI: 10.1177/002194367401100304
© 1974 Association for Business Communication

Determining the Effectiveness of Selected Techniques Taught in Business Report Writing

Ridley J. Gros

Nicholls State University

The experimental findings of this study of 448 college students indicated tha written plus graphic communication is a more effective communications technique than either written or graphic communications alone. There was no significant difference between strictly written and strictly graphic presentations.


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