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Journal of Business Communication, Vol. 11, No. 3, 29-36 (1974)
DOI: 10.1177/002194367401100305
© 1974 Association for Business Communication

BEHAVIORAL OBJECTIVES: Recognition and Preparation

John M. Penrose

University of Texas

This article explains the needs for behavioral objectives, discusses their identity, gives guidelines for their preparation, and includes a self-test for for their appropriateness.


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