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Journal of Business Communication, Vol. 12, No. 1, 7-16 (1974)
DOI: 10.1177/002194367401200102
© 1974 Association for Business Communication

Communication Effectiveness of Consumer Protective Legislation

Norman B. Sigband

University of Southern California

Many government agencies are involved in consumer protection legislation. The research summarized here seems to indicate their communication of this legislation to the consumer has been "not very effective." Although a large percentage of the respondents were aware of the efforts to protect consumers, a disquieting number displayed an "I don't care" attitude.


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