Journal of Business Communication

 

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Journal of Business Communication, Vol. 12, No. 3, 32-36 (1975)
DOI: 10.1177/002194367501200305

An Experimental Telephone Information Program

Merrilld. Whitburn

Texas A&M University

This article presents some results from an experiment evaluating a telephone information program. The program proved useful in conveying significant news, but a number of problems were encountered. The author recommends additional study in the area.


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