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Journal of Business Communication, Vol. 12, No. 3, 37-45 (1975)
DOI: 10.1177/002194367501200306
© 1975 Association for Business Communication

TRAINING THE PROFESSIONAL COMMUNICATOR: The Case Study Method

Jan C. Robbins

Rensselaer Polytechnic Institute

There are three levels of professional communications competence: the Novice level; the Craftsman level and the Expert level. Current methods of instruction in professional communications are directed almost exclusively to the development of Novice- and Craftsman-level competencies. Adoption of the case study method, as a supplement to lecture and workshop methods, offers the best promise for developing Expert-level competence in communications education. The case study method is uniquely suited to encouraging individual expertise and self-confidence.


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