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Journal of Business Communication, Vol. 13, No. 1, 25-32 (1975)
DOI: 10.1177/002194367501300103
© 1975 Association for Business Communication

Examining the Significance of Listening: An Exploratory Study of Contemporary Management

J. Donald Weinrauch

University of Indiana at South Bend

John R. Swanda, JR

University of Indiana at South Bend

The authors evaluate the role of listening among managerial levels in several business organizations. The study expands upon the often quoted 1927 Rankin study by analyzing the amount of time spent in listening and other communicative functions. The data are broken down by days of the week and the time of the day. These results provide justification for the inclusion of listening in the traditional business com munication curriculum.


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