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Journal of Business Communication, Vol. 13, No. 1, 3-11 (1975)
DOI: 10.1177/002194367501300101
© 1975 Association for Business Communication

Corporate Communications of Advocacy: Practical Perspectives and Procedures

David N. Bateman

Southern Illinois University at Carbondale

The corporate-ostrich should become extinct; the corporation should not just com municate, but be prepared to advocate its position on topics of concern to its em ployees and publics. The evolution of coroporate communication is noted and examples of successful advocacy cited From these successful programs the author evolves guidelines for organizations that are considering implementing advocacy communications.


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