Journal of Business Communication

 

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Journal of Business Communication, Vol. 13, No. 2, 11-15 (1976)
DOI: 10.1177/002194367601300202

Letter

The Effect of Order of Information in a Questionnaire Cover Letter Situation

John W. Alderson

East Arkansas Community College

Robert D. Hay

University of Arkansas

This study examines the relationship between the order of information in a persuasive questionnaire cover letter and the effectiveness of the message as measured by responses. The results indicate that there was no relation ship between the two variables of order of information and effectiveness of the letter. The authors believe that additional research of this nature needs to be done in the area of business communication.


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