This Article Full Text (PDF) Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by Robin, D. P. Articles by Walters, C. G. Search for Related Content Social Bookmarking                   What's this?

The Effect On Return Rate of Messages Explaining Monetary Incentives in Mail Questionnaire Studies

Mississpippi State University

C. Glenn Walters

Mississpippi State University

This study was undertaken to determine the effect of different messages accompanying a monetary reward on the return rate for mailed question naires. The result indicated that a monetary incentive does affect the return rate but the message has little or no effect.

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?

This article has been cited by other articles:

				N. L. Reinsch Jr. Business Communication: Present, Past, and Future Management Communication Quarterly, August 1, 1996; 10(1): 27 - 49. [Abstract]

				W. J. Duncan Mail Questionnaires in Survey Research: A Review of Response Inducement Techniques Journal of Management, March 1, 1979; 5(1): 39 - 55. [Abstract] [PDF]