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Journal of Business Communication, Vol. 14, No. 2, 49-52 (1977)
DOI: 10.1177/002194367701400206

Interim Reports in Marketing Research: a Comment

Roger Gates

The University of Texas at Arlington

Editor's Note: The following is a comment on "Interim Reports: A Neg lected Aspect o f Marketing Research, " in last Winter's issue o f the Journal.


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