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Communication Audit Critique: the Researcher's Perspective

Celanese Corporation

Robert S. Goyer

Ohio University

Gerald M. Goldhaber

State University of New York at Buffalo

The communication audit procedure being developed by the International Communication Association is the only coordinated attempt by investiga tors, trained primarily in the study of human communicative behavior in organizations, to develop standardized instruments designed to investigate and classify communicational variables in complex organizations. Develop ment procedures being followed allow a systematic and reliable means to satisfy organizational development needs in an area previously lacking such means. The authors, who support the audit concepts, discuss some strengths and weaknesses of the audit within the context of its theoretical importance and practicality.

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