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DOI: 10.1177/002194367801500205 © 1978 Association for Business Communication A Research Design for Studying Communication Climate Within a OrganizationCleveland State University
Western Michigan University Although difficult to assess, communication climate is a variable of much interest to researchers of organizational behavior. The present article describes a unique research design which was successfully implemented in a large telecommunication organization to evaluate the factors most influ ential in affecting communication climate as related to organizational behavior. Discussion focuses on the general applicability and specific advantages o f the questionnaire-interview design.
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