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Journal of Business Communication, Vol. 15, No. 3, 19-26 (1978)
DOI: 10.1177/002194367801500303

Business Communication Consulting and Research in Multinational Companies

Herbert W. Hildebrandt

The University of Michigan

Communication research knows no geographic boundaries. Yet, when an American wishes to do communication research or consulting in a foreign country there arise a series of issues that can impede solid investigation. To understand some of the issues along with suggestions on meeting those issues is the purpose of the following article.


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