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Communication: Growth Field of the Seventies

O'Connell Consulting

Growth in the field of communication is inevitable because of technical advances in many areas. Interdependence between functions, new legisla tion, and the trend toward disclosure of information are contributing to the need for professional communicators. Several kinds of expertise will help in the search for such jobs: experience in a broad range of communi cation skills, especially writing; knowledge of communication theory; abil ity to bridge gaps between communication theory and practical applica tion ; and understanding of the business environment. This article gives advice for obtaining these skills and suggestions for investigating possibil ities in business, industry, and government.

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