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DOI: 10.1177/002194367801500402 © 1978 Association for Business Communication The Winds of Change and Managerial Communication PracticesUniversity of Georgia
University of Georgia U.S. business organizations are beset by numerous conflicting pressures emanating from a wide variety of sources. One characteristic of a healthy organization is the ability to adapt to the pressures. This study was undertaken to determine the changes in communication practices in business organizations during the last five years. One hundred and eighty-eight organizations are represented in the survey of internal and external communication practices.
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