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DOI: 10.1177/002194367901600203 © 1979 Association for Business Communication Business Ethics- Intuition or Logic?Illinois State University Business has come under increasing pressure to set standards for ethical behavior. As a result many companies have set up rules for what is ethi cal or unethical. This article points out that the ethical crisis we face can only be solved by studying ethics from an historical and cultural perspec tive. With a firm philosophical basis in ethics, businessmen will be able to communicate their position on controversial issues more effectively.
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