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Priorities for the Business Communication Classroom: a Survey of Business and Academe

Iowa State University

Donald Skarzenski

Framingham State College

This paper presents the results of a survey of both business and aca demic leaders on the question of what communication skills and prac tices are most important in the world outside the classroom. The survey seems to show that while they differ on some minor points, business ex ecutives and professors generally agree on what subjects and practices should be taught in business communication courses.

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