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An Approach To Communication Model Building

Southern Illinois University-Edwardsville

Do we need a new communication model? This article suggests that you can expand and refine any part of the basic sender-channel-receiver model to increase its usefulness. A communications analyst may need to look at a part of the model, as through a magnifying glass, to ex amine that part in detail. To magnify all parts simultaneously would make the model too cumbersome. Therefore, the author presents several designs, each highlighting a particular aspect of the communication pro cess. Environments, separate or shared, internal or external, may add to or subtract from a message. Feedback may be included or excluded. All of these may be represented graphically, but not in a single model.

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