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An Experimental Study in Teaching Business Communications Using Two Different Approaches: Theory and Application Approach Vs. Writing Approach

Baylor University

This study was conducted to determine which of two different ap proaches should be taught to best meet the objectives of the business communications class. An Experimental Group received formal instruc tion in theory and a reduction in writing assignments. A Control Group received no formal instruction in theory and had 32 percent more writ ing assignments. Results of tests indicated a significant difference in knowledge of theory and ability to analyze in favor of the Experi mental Group. No significant differences were found in scores on the objective tests on principles and writing ability.

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