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Putting a Square Peg Into a Round Hole: Communication Models and Their Application

Sam Houston State University

C. Kendrick Gibson

University of Wisconsin-LaCrosse

For years academicians have utilized communications models in the classroom envioronment as an acceptable vehicle for explaining the communication process. However, industry continues to report the necessity for improved communication skills from college and univer sity graduates. Bridging the gap between theory (through communica tion models) and practice (their application) is an extremely formidable and challenging task for educators. The purpose of this paper is to help university professors of communication to better bridge this gap.

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