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Relative Importance of Business Communication Ski Lls for the Next Ten Years

Western Michigan University

This study sought to determine the relative importance of business communication skills needed by the newly hired college graduate for the next ten years. For this purpose, the opinions of corporate execu tives of firms represented in Fortune's 500 were sampled. The results largely confirmed the relative rankings reported by past studies. How ever, corporate executives tended to place greater importance upon oral and written skills essential for communication between the firm and its external environment.

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