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Evaluation of Business Communication Techniques

Purdue University

Evaluation is an important aspect of any program, and a systematic evalua tion design may become the ally of instructors and students alike. This article describes a research project that measures student growth in written business communication. Senior level management students participated in a modified in-basket writing exercise; the results revealed that instruction in business communication theory and analysis of models significantly improved written communication. Since the improvement is measured in a quantifiable way, most of the students were rewarded for their writing with improved scores, thus reinforcing a positive attitude toward their business communication skills.

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