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Journal of Business Communication, Vol. 18, No. 1, 35-43 (1981)
DOI: 10.1177/002194368101800105
© 1981 Association for Business Communication

Benjamin Franklin: Communicator Unlimited

Mark Bernheim

Miami University

Benjamin Franklin is an important yet enigmatic figure in American cul ture, often more honored abroad than at home. Praised generations ago as the first "father of his country, " he is often scorned as the epitome of smugness and American capitalist self-aggrandizement. A look at his deep interest in the open-ended powers of communication to move humans and improve the flow of ideas (symbolized by the movement of electrically- charged particles) may help to set his contributions in better perspective.


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[Abstract]