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DOI: 10.1177/002194368101800206 © 1981 Association for Business Communication Varying Evaluative Criteria: A Factor in Differential GradingThe University of Alabama
Georgetown University The perennial debate about differential gradingis it good or bad?is beginning to move in a new directionwhat causes it? This study, based on responses provided by a random sampling of ABCA members, examines one of the causes: varying evaluative criteria. The study reports that busi ness communication instructors identify a variety of criteria for grading but tend to use a consistent terminology when analyzing student writing. This consistent terminology does not, however, guarantee a consistent evaluation.
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