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Journal of Business Communication, Vol. 19, No. 1, 5-15 (1982)
DOI: 10.1177/002194368201900102
© 1982 Association for Business Communication

An Executive Appraisal of Courses Which Best Prepare One for General Management

H.W. Hildebrandt

University of Michigan

F.A. Bond

University of Michigan

E.L. Miller

University of Michigan

A.W. Swinyard

University of Michigan

This ongoing study summarizes 1980-81 data from 1158 newly promoted executives in the United States who answered this question: "Assuming the study of business administration best prepares a young person for a career in general management, how important are the following courses as a part of that preparation?" Business Communication-oral and written- was the course selected as Very Important more often than any of thirteen courses.


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