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Journal of Business Communication, Vol. 20, No. 1, 41-53 (1983)
DOI: 10.1177/002194368302000105
© 1983 Association for Business Communication

Theoretical and Empirical Considerations for Designing Openings of Technical and Business Reports

Carol S. Lipson

Syracuse University

Redundancy is now in great favor in technical and business reporting by practitioners and teachers and according to many textbooks. The reader of such prose often feels welcome to ship whole pages, since he'll likely hear it all again on another page. Thus the repetition device is ultimately inefficient, annoying, inelegant, and counterproductive. This article examines theoretical and empirical work in related fields pertaining to the issue of repetition in discourse, and pertaining specifically to the issue of designing effective, unrepetitive openings for business and technical reports.


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