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Tables and Graphs Improve Reader Performance and Reader Reaction

Western Illinois University

With the advent of the information explosion, business personnel are becoming increasingly concerned with conciseness. One possible solution to the information overload involves the use of graphic aids within written material. Graphic aids can be used to illustrate trends and relationships that are not readily understood in verbal form. The use of graphics is fur ther supported because of technological advancement, which allows costs of utilization to decrease. This article reports the research that has been conducted on the effect of graphic presentation. The majority of the research shows that tables and graphics can have a positive effect on the comprehension of material.

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