Journal of Business Communication

 

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Journal of Business Communication, Vol. 20, No. 3, 13-25 (1983)
DOI: 10.1177/002194368302000302

Speech Act Theory and Business Communication Conventions

Helen Rothschild Ewald

Iowa State University

Donna Stine

Iowa State University

This article applies speech act theory to business communication principles in order to determine why certain messages succeed while others fail. Specifically, it shows how H. P. Grice's maxims of quantity, quality, relation, and manner illuminate the writing process in business communication. It also discusses the pros and cons of conventional versus nonconventional business writing strategies. It suggests that speech act theory provides both a theoretical framework for dis cussing business communications and a practical means of analyzing individual messages.


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