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Remembering Our Charter: Business Communication at the Crossroads

Rutgers Graduate School of Management

Business Communication appears to be following the same paths that led Educa tion, English, and Sociology into their present state of decline: making a subject out of a method, over-analyzing our field, and overstating our importance. We can avoid a similar decline by regarding ourselves as teachers, not research scholars; as creators, not analyzers; and as secondary, not primary.

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