Journal of Business Communication

 

Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here for more information

Sign In to gain access to subscriptions and/or personal tools.
This Article
Right arrow Order Full text via Infotrieve
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Google Scholar
Right arrow Articles by Soares, E. J.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?
Journal of Business Communication, Vol. 22, No. 4, 5-8 (1985)
DOI: 10.1177/002194368502200401
© 1985 Association for Business Communication

The Method Behind Megntrends: A Reply to Bowman

Eiic J. Soares

California State University-Hayicard

JOEL BOWMAN DOES AN EXCELLENT JOB reviewing the content, meaning, and implications of Naisbitt's (1982) Megatrends: Ten New Directions Transforming Our Lives (ABC Journal, Fall 1984). But before business communication educators and consultants join the computer-assisted- instruction trend, they should review Naisbitt's methods of obtaining and interpreting the newspaper articles he hases his megatrends on. Smart futurists validate trend predictions before adapting to and capitalizing on the future. The purpose here is to examine Naisbitt's methodology and to provide an example of a validation technique to check out his predictions.


Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?