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Journal of Business Communication, Vol. 22, No. 4, 59-65 (1985)
DOI: 10.1177/002194368502200408
© 1985 Association for Business Communication

I Rest My Case

Janet Kotler

University of Richmond

Young men have strong desires, and whatever they desire they are prone to do.. .. The young are passionate, quick to anger and apt to give way to it ... Fond of honor, they are even fonder of vietory, for youth likes to be superior .. as yet they have no independent standaid of good conduet [yet] they think themselves fitted for great things.... All their mistakes are on the side of intensity and excess. They carry everything too far: they love to excess, they hate to evcess—and so in all else. They think they know everything, and are positive about everything.

Now. the hearer is always receptive when a speech is ..adapted to his own character and reflects it.... In addressing young men, for example, the speaker should assimilate his character to theirs.


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