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The Role of Business Communications Practitioners in the Computer Age

University of Southern California

Marian Housel

University of Wyoming

Computer technology has had a major impact on the business environment and, consequently, on business communication. While computers significantly increase productivity, ignoring human considerations in automating offices leads to employee resistance . As computer technology continues to change, it will undoubtedly have a major impact on patterns of communication within organizations. Because successful implementation of automation depends upon how well employees are prepared for the change, business communication practitioners and educators must develop programs which synthesize research, training, and evaluation to help businesses anticipate the effects these changes will have on communication patterns. In this way business communication practitioners can clarify the purposes, processes, and effects of computer automation for employees, and develop an educational curriculum which prepares employees and business students for the future business environment.

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