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Fry, Smog, Lix and Rix: Insinuations About Corporate Business Communications

University of Waterloo

This paper reports the effectiveness of contemporary corporate annual report prose communication. Four formulas not previously applied to the president's letter are used to predict reading ease. The study found that a sample of 65 Canadian annual reports for 1984 were classified as "difficult" to "very difficult" and beyond the fluent comprehension ease of 92 percent of the adult population and 56 percent of the investor population.

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