This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Google Scholar Articles by Bowman, J. P. Articles by Targowski, A. S. Search for Related Content Social Bookmarking                   What's this?

Modeling the Communication Process: The Map is Not the Territory

Western Michigan University

Andrew S. Targowski

Western Michigan University

Shannon andWeaver's "transmission" model of the communication process has long been recognized as inadequate for describing the complex process of human communication except in the limited context of radio-telephone communication for which it was originally developed. In spite of numerous criticisms and attempts to postulate new models, none of the alternatives has been widely accepted.

From a practical standpoint, the principal problem with Shannon and Weaver's model is that it evaluates communication based on the efficiency of the channel. In an effort to account for more of the components of the communication processes, subsequent researchers focused attention on the components of the communication process, communication reaction, and the semantic reaction. A new communication model incorporating both syntactic and semantic aspects of communication is required.

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?