|
Sign In to gain access to subscriptions and/or personal tools.
|
An Analysis of Graphic Use in Audio-graphic Teleconferences
Larry R. Smeltzer
Arizona State University
Charles M. Vance
Loyola Marymount University
This field study focused on the use of graphics during audio-graphics teleconferences. Variables measured were receivers' interest, perceived levels of comprehension and retention, as well as information clarity. Significant differences existed among telecon ferences which had no graphics, conferences in which the graphics did not directly complement the audio message, and those conferences in which the graphics directly complemented audio messages. A higher number of graphics complementing audio messages did not result in significant improvements. Individual differences were not an interacting effect. The perceived quality of the graphics was significantly related to the perceived effectiveness of the teleconference.
Journal of Business Communication, Vol. 26, No. 2,
123-141 (1989)
DOI: 10.1177/002194368902600203

CiteULike Complore Connotea Del.icio.us Digg Reddit Technorati Twitter What's this?
This article has been cited by other articles:

|
 |

|
 |
 
D. Liu and L. Beamer
Multimedia as a Teaching Tool in Business Communication Course Delivery
Business Communication Quarterly,
January 1, 1997;
60(2):
51 - 66.
[Abstract]
[PDF]
|
 |
|

|
 |

|
 |
 
N. L. REINSCH JR. and R. W. BESWICK
Preferences for Sending Word-Processed versus Handwritten Messages: An Exploratory Study
Journal of Business and Technical Communication,
January 1, 1995;
9(1):
42 - 62.
[Abstract]
|
 |
|

|
 |

|
 |
 
M. L. Bayless and L. D. Clark
Integrating Business Computer Graphics in the Communication Curriculum
Business Communication Quarterly,
January 1, 1992;
55(4):
31 - 33.
[PDF]
|
 |
|

|
 |

|
 |
 
A. Williams and D. Ross
The Status of Business Communication and Technology: A Bibliography
Business Communication Quarterly,
January 1, 1992;
55(4):
45 - 47.
[PDF]
|
 |
|

|
 |

|
 |
 
N. L. Reinsch Jr., C. M. Steele, P. V. Lewis, M. Stano, and R. W. Beswick
Measuring Telephone Apprehension
Management Communication Quarterly,
November 1, 1990;
4(2):
198 - 221.
[Abstract]
|
 |
|
|
|