Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here for more information Leadership, Fifth Edition

Sign In to gain access to subscriptions and/or personal tools.
Journal of Business Communication
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Smeltzer, L. R.
Right arrow Articles by Vance, C. M.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

conference

An Analysis of Graphic Use in Audio-graphic Teleconferences

Larry R. Smeltzer

Arizona State University

Charles M. Vance

Loyola Marymount University

This field study focused on the use of graphics during audio-graphics teleconferences. Variables measured were receivers' interest, perceived levels of comprehension and retention, as well as information clarity. Significant differences existed among telecon ferences which had no graphics, conferences in which the graphics did not directly complement the audio message, and those conferences in which the graphics directly complemented audio messages. A higher number of graphics complementing audio messages did not result in significant improvements. Individual differences were not an interacting effect. The perceived quality of the graphics was significantly related to the perceived effectiveness of the teleconference.

Journal of Business Communication, Vol. 26, No. 2, 123-141 (1989)
DOI: 10.1177/002194368902600203
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Business Communication QuarterlyHome page
D. Liu and L. Beamer
Multimedia as a Teaching Tool in Business Communication Course Delivery
Business Communication Quarterly, January 1, 1997; 60(2): 51 - 66.
[Abstract] [PDF]

Home page
 Journal of Business and Technical CommunicationHome page
N. L. REINSCH JR. and R. W. BESWICK
Preferences for Sending Word-Processed versus Handwritten Messages: An Exploratory Study
Journal of Business and Technical Communication, January 1, 1995; 9(1): 42 - 62.
[Abstract]

Home page
 Business Communication QuarterlyHome page
M. L. Bayless and L. D. Clark
Integrating Business Computer Graphics in the Communication Curriculum
Business Communication Quarterly, January 1, 1992; 55(4): 31 - 33.
[PDF]

Home page
 Business Communication QuarterlyHome page
A. Williams and D. Ross
The Status of Business Communication and Technology: A Bibliography
Business Communication Quarterly, January 1, 1992; 55(4): 45 - 47.
[PDF]

Home page
 Management Communication QuarterlyHome page
N. L. Reinsch Jr., C. M. Steele, P. V. Lewis, M. Stano, and R. W. Beswick
Measuring Telephone Apprehension
Management Communication Quarterly, November 1, 1990; 4(2): 198 - 221.
[Abstract]