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Communication Attributes used by Small Business Owner/Managers for Operational Decision Making

The Naval Postgraduate School

Larry R. Smeltzer

Arizona State University

A field study of 110 owner / managers of independent restaurants was conducted to as sess the communication attributes of information sources used for operational decision making. Seven sources of information were measured for richness, accessibility, quality, and frequency. The results of this study indicate that owner / managers of small firms use sources that are rich, informal, and accessible both at startup and at stability.

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