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Journal of Business Communication, Vol. 27, No. 1, 7-23 (1990)
DOI: 10.1177/002194369002700102

Effects of Communicative Factors on Participation in Innovations

J. David Johnson

Michigan State University

This study develops and tests a structural equation model of the effects of persuasive ness, salience, and uncertainty on participation in innovations. It focuses on a com munication process crucial to the eventual innovativeness of large companies: the process by which an innovative manager secures support in the early stages of an in novation from other managers. The model was tested on data gathered from a large financial institution (N = 210). In general, the results were supportive of the model with an acceptable overall goodness of fit and measurement model. The results suggest that the classic communicative variable of persuasion had a paramount impact on par ticipation, reinforcing the notion that communication is central to innovative processes within organizations.


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