This Article Order Full text via Infotrieve References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by Beason, L. Search for Related Content Social Bookmarking                   What's this?

Strategies for Establishing an Effective Persona: an Analysis of Appeals to Ethos in Business Speeches

Eastern Washington University

This study investigates a distinct type of ethos, signalled ethos, and how it is used in eight business speeches. A rhetorical analysis of the speeches resulted in five categories of signalled ethos; the categories center around deference, self-criticism, similitude, ex pertise, and the inclination to succeed. The study examines the rhetorical functions of these categories and suggests that signalled ethos is a useful concept for under standing the types of images authors create of themselves.

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?

This article has been cited by other articles:

				L. Stallworth Williams The Mission Statement: A Corporate Reporting Tool With a Past, Present, and Future Journal of Business Communication, April 1, 2008; 45(2): 94 - 119. [Abstract] [PDF]

				K. S. Campbell, D. L. Mothersbaugh, C. Brammer, and T. Taylor Peer versus Self Assessment of Oral Business Presentation Performance Business Communication Quarterly, January 1, 2001; 64(3): 23 - 40. [Abstract] [PDF]