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Journal of Business Communication, Vol. 29, No. 3, 267-283 (1992)
DOI: 10.1177/002194369202900305

Determination of Content for a Collegiate Course in Intercultural Business Communication by Three Delphi Panels

Jeanette S. Martin

University of Mississippi

Lillian H. Chaney

Memphis State University

Three Delphi panels of experts, business people who work in international positions, educators who currently teach in the international curriculum, and Academy of International Business members, were used to determine which content areas were "essential," "important," or "unimportant" for an intercultural business communication course. A total of 22 content areas were determined to be essential; 65 were considered important; no content area was considered unimportant.


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D. A. Jameson
Reconceptualizing Cultural Identity and Its Role in Intercultural Business Communication
Journal of Business Communication, July 1, 2007; 44(3): 199 - 235.
[Abstract] [PDF]