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Journal of Business Communication, Vol. 30, No. 2, 199-206 (1993)
DOI: 10.1177/002194369303000205

The Opportunity of Qualitative Research

JoAnne Yates

MIT Sloan School of Management

Four persons were asked to provide oral responses to Dr. Smeltzer's lecture. The same individuals were subsequently invited to provide the written statements that are printed here.


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