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DOI: 10.1177/002194369403100101 © 1994 Association for Business Communication Communicating Realistically: Taking Account of Politics in Internal Business CommunicationsSan Jose State University The written and oral messages that employees send internally serve two functions, (a) they convey information or attempt to persuade the receiver to a point of view, and (b) they establish the reputation of the sender. This article focuses on how message senders can achieve a positive reputation and why they should do so. It argues that cultivating a favorable impression of oneself with others, developing a base of support, aligning oneself with more powerful others, and controlling others' access to information are strategies of office politics that a message sender can use ethically.
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