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Journal of Business Communication
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Communication Apprehension, Interpretive Styles, Preparation, and Performance in Oral Briefing

Gail Fann Thomas

Naval Postgraduate School

Walter G. Tymon, JR

Villanova University

Kenneth W. Thomas

Naval Postgraduate School

This paper introduces the constructs of interpretive styles from the empowerment literature. It proposes these styles as cognitive variables that shape communica tion apprehension (CA). We report an empirical study of oral briefings by naval officers. Results show that CA was linked to two interpretive styles: it was posi tively linked to deficiency focusing (the tendency to focus on what is wrong, can go wrong, and is wrong with oneself) and negatively linked to envisioning suc cess (the tendency to build mental images of succeeding). Results also show that CA diminished performance on the briefing, and that greater preparation was not an effective way of coping with apprehension.

Journal of Business Communication, Vol. 31, No. 4, 311-326 (1994)
DOI: 10.1177/002194369403100405


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[Abstract] [PDF]