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Cultural Change in Ethical Redemption: A Corporate Case Study

Rock Valley College, Rockford Illinois

James A. Benson

University of Wisconsin — Oshkosh

Imbedded within a larger culture of defense contracting and an organizational culture that rewarded the blurring of ethical boundaries, Sundstrand Corpora tion found itself in a crisis situation: facing federal charges of fraud, falling company stock prices, a lawsuit initiated by stockholders, and a serious threat of debarment. This study describes the transformation that occurred at Sund strand which moved it from a culture of crisis to an organizational culture more ethical, more communicative, more financially healthy, and with a"rehabili tated" image.

Journal of Business Communication, Vol. 32, No. 4, 345-362 (1995)
DOI: 10.1177/002194369503200403


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