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International Business and Training: Preparing for the Global Economy

Youngstown State University

Renée M. LaCivita

Youngstown State University

Andra M. Lubanovic

Youngstown State University

As an increasing number of American businesses become international or global organizations, there is a greater need for employees representing these busi nesses to be more global in their awareness and understanding of different cultures. As a complete understanding of all aspects of all cultures is probably impossible, training in specific aspects of "target cultures" is common and an appropriate and intelligent approach. In understanding these target cultures, however, we suggest that issues related to gender have not been adequately emphasized by programs designed to prepare business representatives for international business. A multi-cultural approach implies that we are simulta neously members of many different cultures — some more dominant than others at times. One of these simultaneous cultural influences is gender. And the influences of gender on intercultural communication are important. We suggest that as a result of the importance cultures place on gender and appropriate gender roles, issues surrounding gender roles have an influence in many interna tional business transactions and require a more careful examination.

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