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Writing for Multiple Audiences: An Examination of Audience Concerns in a Hospitality Consulting Firm

Cornell University

This paper presents the findings of a thirty-month case study of how one busi ness writer made decisions concerning audience. The primary objective of this study was to determine if audience theory adequately describes the writing that takes place in non-academic settings.

Findings suggest that audience theory does not adequately describe the cognitive and social decisions that writers make in real-world professional contexts. Findings suggest that assumptions about the needs of the primary reader being most important and the needs of the external client who is paying for the report being more important than the needs of the internal audience do not necessarily approximate what takes place when professionals write.

Professionals who write do not necessarily view the needs of the primary reader as most important. Intrinsic internal factors such as a writer's sense of his/her own and the firm's credibility, financial rewards, and promotions may affect decisions concerning audience more than the external client's specific need for the report.

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